|
QUESTION:How would I advertise a forklift repair business?
How can i get more clients and customers for my forklift repair business. I already advertise fortnightly in the local paper.
ANSWER: Forklifts are kind of a niche market. You may want to try finding out what businesses are using them in your area and market directly to those using direct mail or face-to-face sales contact.
Giving each customer your card or a quality brochure, a service sticker to place on the vehicle and something that outlines your credentials and service guarantees could possibly make an impact.
Be prepared to talk about how preventative maintenance can extend the life of a forklift and how your service can help those businesses get the most value out of their investment in their equipment.
You might also consider opening up your services to include preventive maintenance, on-site repair service as well as cleaning & perhaps even offering new paint jobs (or partnering with a business that offers vehicle painting).
You might also consider becoming a source for forklift training in general use & safety. I don't know if there are any guidelines, like OSHA or state certification for example, but being familiar with them and being able to use them to expand your business offering might be helpful.
|
|
|
|
